List of Top 15 Lingerie Brands in Pakistan (2024 Collection)

Are you looking to buy lingerie but just don’t know where to start? We’ve put together the perfect guide that will help you figure out everything there is to lingerie shopping along with the top lingerie brands in Pakistan that you can choose from!

In the past, Pakistan lagged behind the rest of the world when it came to top-of-the-line trendy clothing or accessories. We just made-do with whatever was in the local markets and easy to go and buy. When regular clothing was so hard to get, you could forget about getting good quality women's underwear, innerwear or shapewear! Those seemed like things we’d never really see here. Well, things have changed.

Today, we not only have physical stores that sell lingerie and other innerwear of all types but we can also go online and find hundreds of websites that cater to Pakistani women, making shopping even easier!

Read more: List of Lingerie Brands in Pakistan

Lingerie Shopping in Pakistan. Where do you start?

Many women in Pakistan haven’t had the chance to shop for themselves very often in general and when it comes to buying innerwear, they find themselves even more confused about what they’re looking for. This leads many to just get overwhelmed and give up on the task altogether. We’re here to make sure that doesn’t happen.

Things to Consider When Buying Innerwear Brands for Ladies

There isn’t a lot to it but here are 2 things you need to keep in mind before buying lingerie:

1. What are you looking for?

   Lingerie and innerwear come in a plethora of types. Each type is made for a purpose. The first step is to determine what you’re looking for. Are you looking for something to wear at the gym? You’ll have to go for a sports bra! Are you looking for something to wear under simple T-shirts? A good quality T-shirt bra is your best friend! Are you a nursing mom trying to find something that goes with your new way of life? Try a nursing bra! It all depends on what you need the innerwear for!

2. Determine your size

   Knowing the right sized bra is crucial. Wearing the wrong sized bra isn’t only uncomfortable, it can cause actual health problems. An ill-fitted bra can lead to issues like neck pain, back pain, blocked lymph nodes, rib damage and blocked blood flow! Don’t worry though, this can easily be avoided by just finding the right size for you! The easiest way to do this is to visit a local lingerie store and get yourself professionally fitted. If that’s not accessible for you there’s still hope! There are plenty of online calculators that can automatically calculate your size for you, all you need is to follow their steps and a measuring tape and you’ll find your size in no time!

15 Best Lingerie Brands In Pakistan (2024) – Update Your Innerwear Collection Now!

Now, on to the fun part, the shopping! Below are our top 15 lingerie brands:

1. Nike

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Nike is a brand we’ve all heard of. It’s existed since 1954! You can’t think of sports without the Nike logo popping into your head. Many people think that Nike only makes sports shoes. But in reality, they make everything related to sports - even innerwear! At Nike, you can easily find a wide variety of sports bras that are categorised by different sports. Depending on whether you’re going to be swimming, running, doing yoga or going to the gym, you can choose which sports bra works best for you at Nike. The best part is that you can even find a whole matching outfit to go with it!

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2. Adidas

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Addidas is very similar to Nike at its core. It is also a sporting brand and makes all kinds of incredible sports goods. One of the fortes is sports bras. At Addidas, you can find a wide variety of sports bras depending on the style you’re looking for. Addidas sports bras come in 3 main variations, light support: For light workouts like yoga, medium support: for activities like cycling, boxing or weight training and high support: for running, HIIT, and cross-training. They have styles like the classic, simple shape with the Adidas logo and stripes, some that feature slightly more design with different straps and cut-outs and finally the most popular ones right now, the mesh ones!

3. Miniso Pakistan

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Miniso is a Japanese designer brand that does it all. It’s known for its high-quality-low-price products and the experience that comes with shopping from Miniso. Miniso has a separate section for sports and clothing. They carry various types of lingerie from T-shirt bras to proper sports bras. Finding basic bras has been made very easy with stores like Miniso because you can visit their physical stores and check out what you’re buying before you buy it, this takes away the first time buyers anxiety and makes it one of the top choices for women across Pakistan!

 

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4. Mothercare Pakistan

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Maternity clothing is a concept that’s usually unheard of in Pakistan. Along with this comes the lack of nursing clothing too. There are almost no stores that cater to new moms but Mothercare is there to fill that void! Mothercare makes all types of nursing bras and tops. You can choose between options like regular drop cups, tops that come with attached nursing bras and regular wire-free bras to name a few! No matter how many changes you deal with while adjusting to life with a newborn, there’s always going to be something at Mothercare that helps you be as comfortable as possible.

5. Next

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Next is one of the biggest names in the clothing industry in general. You can find literally any type of clothing in their stores. What’s great about Next is that while stocking all types of clothing, they didn’t neglect that fact that you need different lingerie for all the different types of outfits you wear! At Next you can find any type of lingerie you are on the lookout for. You can easily find bralettes, T-shirt bras, lacey bras, mesh bras, sports bras and even a one in all type backless, strapless multiway bras. This is the place to go if you’re looking to buy an outfit along with the perfect lingerie for it!

6. Women’s Secret

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Women’s Secret is a brand that you can find in almost any country. They have over 650 stores in 61 countries all across the world! They’re more of an all-rounder brand when it comes to women’s apparel. They make clothing, women's shoes, girls' bags, women's briefs and lingerie. What’s good about getting lingerie from a brand that specialises in making clothing for women is the fact that they’re experts in understanding women’s needs. This is apparent by the different ranges they carry. Women’s Secret stocks literally everything from everyday bralettes and T-shirt bras, great quality bodysuits and shapewear, adhesive bras along with various other styles of strapless bras to something most brands don’t make - post-surgery bras for women that have gone through breast surgeries.

 

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7. IFG

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IFG is a Pakistani brand that makes nightwear and lingerie specially designed for Pakistani women. They are one of the first brands that brought good quality, trendy lingerie and nightwear to the Pakistani markets. IFG makes hundreds of different bras. Their range includes everything from Padded, non-padded, comfortable, trendy, plus-sized lingerie and even training bras for teens! The best part about IFG is that they have several physical stores all across Pakistan. This makes it easy for anyone who hasn’t ever bought bras or other lingerie for herself to go and see the collections in person, get professionally fitted and learn all the ins and outs of bra shopping in person before buying online.

 

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8. Triumph

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Triumph is a lingerie company that is based out of Switzerland but has over 2,000 stores worldwide. They sell their collections in almost every part of the world in either their own stores or as a collection in other bigger stores. Making sure that no matter where you are in the world, you have access to their lingerie. Triumph makes all types of lingerie but they’re most popular for their everyday T-shirt bras as they stock them in every colour you can think of and have them available for sizes that are super petite all the way to plus-sized. Size ranges have been a big issue for women that are either on the skinnier side or the heavier size, as most brands only stock innerwear for women that are the “average” size, leaving behind everyone else. This is what leads many women to choose Triumph over other brands.

9. Losha

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Losha is a one-stop-shop for all of your comfort needs as a woman. Not only do they make great quality sleepwear but they have one of the biggest collections of lingerie and innerwear for women in Pakistan. You can usually find regular non-padded bras everywhere but it’s still not easy to find them in specific sizes. This leads to more and more women wearing the bras of the wrong size and being exposed to all the problems that come with them. At Losha, you can find everything you can think of. They have large collections of training bras, bralettes, non-padded bras, padded bras, nursing bras, underwire bras, wire-free bras and even high support sports bras. The best part about shopping at Losha is that they stock bras that start at 32A and go all the way up to a 40J! Making them a brand that offers the widest size range in all of Pakistan.

 

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10. Espico

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If you’re someone who’s on a budget but you want to try branching out and try out different lingerie Espico is the place for you. Epsico is an online marketplace where you can find hundreds of different types of sleepwear and bras at very affordable prices! Here you have options ranging from the classic bra sets, comfortable bralettes, wire-free bras, underwire bras, nursing bras, tank-tops and even stock a wide variety of tights and stockings. One of the best parts about Espico is that you can even buy things in their readymade bundles and end up saving even more overall!

11. Victoria Secret

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When you think of lingerie, Victoria Secret is one of the most prominent names that pop up in everyone’s minds. It has been one of the largest lingerie manufacturers in the US! They even have an annual fashion show that showcases their designs for the year that features the world’s top models. Victoria Secret is famous for bringing premium quality lingerie to the average consumer. Their most popular items are their padded bras, namely the bombshell bra, these are famous for adding up to 2 whole cup sizes! Other than the super push up bras they even stock a wide variety of un-padded bras, wireless bras and even comfortable bralettes and bandeau bras. If you’re looking for bras for the sizes B-DD Victoria Secret would be the best place to shop for you, as the majority of their collections are in these sizes.

12. La Senza

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La Senza has been in the lingerie business since the early 90s. Their speciality is that they make lingerie that looks and feels like it should be for hundreds of dollars but it’s not. They want all women to be able to feel confident and good about themselves. They provide the luxury experience at ridiculously low prices and even then, they have several sales throughout the year that slashes the prices down even further. They also have several deals where the more you buy the cheaper the items get! La Senza sells everything from sleepwear to uniquely designed bras and bra sets. If you’re not particularly adventurous and like something simple, they’ve still got your back, they also sell a wide variety of simple lingerie too. You can even choose the level of push-up between 5 different levels that start at unlined and go all the way up to extreme push up!

13. Primark

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Primark is an Ireland based brand that is very well known in the UK. They make comfortable clothing that is totally on-trend and still comes at an affordable price tag. Even though they make all sorts of clothing items, their lingerie collection is a big hit because they make very good quality bras and bra sets that come in bundle packs. The individual pieces end up being so cheap that you can buy 3 in the price that you’d usually just get one!

14. SKIMS

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Kim Kardashian West is known for her body. She’s been praised for her shape, women have even gone to the lengths of getting plastic surgeries done so they can look a little more like her. She’s always been open about the fact that shapewear has a lot to do with how her body looks on events but people didn’t believe her. In 2019, she finally came out with her own shapewear line called “SKIMS”.They make “Shape enhancing undergarments” without the issue of feeling like your blood circulation is going to be cut off. The best part about SKIMS is that it comes in all shades of “nude”, from fair to dark, so everyone can find the right “skin colour” for themselves!

15. Savage x Fenty

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Singer Rihanna owns the company “Fenty”. She previously broke the norm by introducing foundations that are available in 50 shades! Being one of the only colour-inclusive makeup lines to ever exist. When she ventured into the world of lingerie, she did the same thing. Rihanna wanted the world to know that you “savages” come in all shapes and sizes, that women should be able to feel confident in lingerie no matter how small or big they are. Her lingerie line ranges in the sized 32A to 44DD and their sleepwear starts XS and goes all the way up to 3XL.

Most Selling Lingerie for Women in Pakistan